Intercultural competence – building bridges between cultures

Communication varies from culture to culture, both verbal and nonverbal (body language, facial expressions, gestures). For example, a firm handshake is not common in countries like Japan or China. Often, a slight bow or a respectful nod is used as a greeting. In South American cultures, physical contact is common and often understood as a sign of warmth and closeness. In Southern Europe, facial expressions and gestures are an integral part of communication. People frequently use their hands to emphasize their words or to express emotions.

Cultural events or informal team events, such as international weeks where employees can present their home countries, strengthen mutual understanding and promote intercultural exchange. Such events not only offer the opportunity to get to know each other better, but also raise awareness of the diversity within the team and foster respect.

Work methods and expectations of employees can vary from culture to culture. It is important to recognize these differences and, if necessary, adapt work processes or communication methods so that they are efficient and understandable for all employees, regardless of their background. A flexible work environment that takes both individual strengths and cultural backgrounds into account can increase the performance and satisfaction of all employees.

In many cultures, conflicts are addressed directly (e.g., in the USA), while in other countries they are dealt with more indirectly (e.g., Japan, India). In many cultures, it is important to "save face," which means resolving conflicts in a way that does not expose or humiliate anyone.

Meals and eating behavior have specific meanings in every culture and can reflect respect, status, and group affiliation. In Japan or India, for example, there are very specific table manners and eating rituals that indicate respect. Offering food and drink can play an important role in building relationships, especially in cultures like those in the Middle East or South Asia. But the handling of alcohol and other beverages can also vary greatly. In some cultures, it is common to drink together, while in others, alcohol is taboo.

Work methods and expectations of employees can vary from culture to culture. It is important to recognize these differences and, if necessary, adapt work processes or communication methods so that they are efficient and understandable for all employees, regardless of their background. A flexible work environment that takes both individual strengths and cultural backgrounds into account can increase the performance and satisfaction of all employees.

What people wear in different cultures often says a lot about their social status, the respect they command, and their sense of belonging. In Western cultures, formal attire is often important, especially for business occasions. In other cultures, more casual clothing may be accepted or even preferred. Many cultures have specific dress codes influenced by religious or cultural traditions, such as the wearing of headscarves in some Muslim countries. The symbolic meaning of clothing should also be considered. In Asia, for example, the color white can symbolize mourning, while in Western cultures it is often associated with purity.

Religious beliefs often influence the values ​​people in different cultures hold. Understanding these differences is important for respectful interaction. The celebration of religious holidays (such as Ramadan in Islam or Christmas in Christianity) has specific effects on daily life and working hours in many cultures. When interacting with people from other cultures, it's important to be aware of their religious practices, such as fasting, prayers, or the use of sacred texts or symbols.